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“Wave” Analysis of Trends

“Wave” Analysis of Trends

Using Wave Analysis to Understand Trends

 

Wave Analysis Overview

  • This is a quick way to reveal everyone’s interpretation of current reality with objective clues and form a common story about current reality.
  • This exercise uses a Wave as a metaphor to categorize everyone’s perception of the reality.

Wave Analysis

Major Steps of Wave Analysis

  • Draw or post the wave image on the wall
  • Set a context for the purpose of the exercise
  • Have individuals and small groups brainstorm current reality and write on cards
  • Introduce the Wave as a metaphor – tell stories to clarify
  • Teams mark all their cards and place on the wall in the 5 areas
  • Walk through 5 areas, reading all the cards, and mark representative cards
  • Overall reflection looking at the whole wave – what are the insights?

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